On Saturday, 16 March, a Social Hackathon took place at ETH Zurich. Social entrepreneurs, who are all members of Capacity - including us - and ETH students took a day to explore various issues and challenges of social entrepreneurs.
TGIFW asked the students how more people and especially the Millennials could be inspired to buy fair fashion ... The students quickly agreed. Fair fashion is simply not visible enough. Fair fashion can hardly be found in shopping streets, not with the big influencers, not in advertising and generally far too little on social media. Buying fashion must be easy - one click, one look, one purchase - anyone looking for something fairly produced has to search for a long time ... today's young people are hardly prepared to do so. The students think that there is no common platform for fair fashion (although there are platforms like faircustomer, only - they are far too little known).
Vegan is hip, organic too ... Fair fashion has yet to become.
Many exciting ideas followed on how fair fashion can become more popular. Students see a strong presence on social media as a must to make fair fashion an issue. Every brand should have a social media and sales manager who only takes care of brand awareness and sales. And every brand needs enthusiastic customers, who in turn promote the brand.
Is it all a question of branding and social media? We are curious what you think.